Jalbert Mobile Solutions Announcement April 1

Jalbert Mobile Solutions is due to major announcement for those in the areas of Los Angeles, the San Gabriel Valley, the Central Coast of California, and the areas of Concord and Charlotte North in North Carolina. The announcement will involve new programs to help service the community members and visitors in the areas listed. A follow up will be posted on Monday.

Why Your Competition Makes You Better

NASCAR MEDIA COMMERCIAL 2013: RIVALS

NASCAR's latest commercial highlights the need for competition to become better in business

As a business owner competition is a double-edged sword. Competition means that you have a market that is viable and hopefully profitable. There is no rest for the weary in a competitive environment though. You can never let your guard down and rest on what is currently working. Your competitors will leap ahead of you if you do.

Being aware of your competition means that you need to devote time to learning what your rivals are doing to grow their businesses. Time is often a business owner never has enough of. There are is a simple, quick way to keep tabs on your competition through social media. It doesn't involve lurking in the shadows, outside of their business, to see what is going on. The trick? Engage them!

Subscribe to your competition's social media channels like Twitter, Facebook, and such.

Not only will you see what they are doing, but you can use their efforts to piggyback your posts. You can spark conversations, comment on posts, RT and quote posts from them. Sure, it would seem that you are promoting your competitor. The reality is that you start to position yourself as an expert in the field and a hub of authority. People will start turning to you rather than doing the work of skimming through all of the material they are given to get those golden nuggets of information.

Seeing what your competition is talking about will also give you ideas about what you can share. Note what topics they are discussing. How are they distributed? Are they just promoting their own products? Do they RT the competition as well? Do they use a lot of media, like photos? Are they sharing testimonials?

Examine the feeds of your competitors at least once a week to stay on top of the trends in your industry. Your competition does not need to be in your local area. Anyone who is doing social media in your field can be part of your competitor analysis. In fact, following others who may be doing it better than you are currently is a wonderful social media mentor for your own efforts.

Social media provides an interesting mix of competition and cooperation. The spirit of social media is about sharing information. Your task is to learn how to balance sharing with promoting.

David vs Goliath Marketing Insights is a program from Jalbert Mobile Solutions which focuses on helping small to medium-sized businesses use the strategies and tools big business uses.

David vs Goliath Marketing Insights Launched

David vs Goliath Marketing Insights (DVGMI) is an informational outlet for Jalbert Mobile Solutions. Our mission is to assist small to medium-sized businesses in utilizing the marketing techniques and strategies that big businesses use.

We focus on how the business "David"s can take on the business "Goliath"s under the considerations of time, staffing, and budget in which small business owners and managers operate.

Business owners are required to wear multiple hats throughout the course of a business day. We provide information and opportunities to shorten the learning curve for marketing endeavors. Topics include, but are not limited to, mobile marketing, local mobile marketing, social media, networking, as well as traditional advertising.

In addition to spotlighting businesses and their marketing activities, we highlight tips and tricks to bridge the marketing gap between small business and big business. DVGMI aims to engage the audience rather than simply being another voice shouting out into the internet world. We welcome crowd-sourced tips, tricks, case studies, event notices, and other information about how small businesses are taking on the big boys and succeeding.


Jalbert Mobile Solutions specializes in local, mobile and online marketing for small to medium-sized businesses. We get the buzz out about your business! Follow us on Twitter @j_mbl_solutions and like us on Facebook.